If the chlorinated chicken spat is any indication, American factory farmers seem much more inclined to take what they see as a temporary profit loss and then fight regulation tooth and nail, rather than make common-sense changes to the way they operate. They are used to using their size and influence to get their way. It will likely take much more than an extra marketing hurdle in Europe to make companies like Tyson and Cargill consider actually changing the way they do business, but bit by bit they are starting to feel the pressure of consumers who are fed up with low quality, unsafe food. Hopefully someday soon American legislators will take a hint from the EU and start holding our food to the same higher standards that other countries do.